WHAT TO WEAR - jackie lenox

What to Wear


Plan ahead 

Once you book your session, start thinking what to wear for family photos right away. You may think certain clothes will fit your kids or that one perfect dress is clean. If you wait until the day of or day before you may run into an issue of clothes not fitting, being dirty or need to be dry cleaned...and you don't need that extra stress right before your session. 

Coordinate outfits

You’ll want to complement each other’s outfits by choosing colors that work well together without "matching". If everyone is wearing the same clothing, people will all tend to blend in together and there won’t be much life and pop to the images. Choose muted tones that are a bit subdued so that you are the subject, not your clothing. Bright colors pop a little too much (especially reds, oranges, and yellows...no fluorescents please!). Choose 1-3 colors for your group portrait...similar tones go nicely together. For example: dark green, navy, and burgundy – all dark jewel tones. OR tan, a lighter olive green, and light denims – all lighter, softer tones. Avoid all white or all black clothing since they'll lose all detail when photographed.

Small patterns are OK...logos and characters are not

Use patterns sparingly…. if one person is wearing a print, try to avoid putting someone else in a competing pattern. Avoid large logos, emblems and graphics like sports team logos as these will typically distract attention away from the subject.

Let your personalities SHINE 

This is the time to really express who you are! Be yourself!! Lifestyle photography is meant to be authentic. If you don't usually wear dressy clothing, don't. If your daughter loves dresses, have her wear a dress. Forcing children to wear outfits that are uncomfortable and unfamiliar to them may cause some anxiety and stress to them which in turn will inhibit really capturing their personalities during the session. Same goes for adults. Wear clothing that YOU feel good in and the pictures will emanate those feelings. If your child wears a pair of rain boots everywhere he goes, just go with it and have him wear them for pictures as well. What a story you’ll have to tell about them! Remember, you want to capture everyone as they are NOW. Capture these moments as they are!

Dress for the season & location

Obviously you want your images to make sense. Dress the part and be aware of your location. For example, if you are shooting at the beach, wear a pretty dress and sandals, put dad in a short sleeve shirt and shorts OR pants (which you can also roll up).

Other bits and thoughts

Keep make-up natural, but still have some on. You will want to avoid using very heavy makeup, but a bit of color on your lips, eyes, and cheeks will help bring you to life in photos.

Think about your coverage. If you’re wearing a skirt, keep in mind that we’ll probably take some shots sitting on the ground so make sure you’re covered in a way that’s comfortable for you.

Make sure shoes are appropriate for the location! That doesn't mean wearing workbooks to a farm but maybe not high heels. Choose mid-tone/dark socks and footwear (unless it’s a barefoot photo on the beach) because white just sticks out like a sore thumb and that’s all you’ll notice in your portrait.

Keep jewelry simple and minimalistic... too much draws attention away from your face.

If I were building outfits for my family this is how I would do it:

Keeping your location and season in mind, start with one person. Don’t try and think of everyone at the same time. I find that mom or a little girl makes the most sense since they would typically be the ones wearing a print. So mom will be wearing a floral print dress (small pretty pattern that is). Now move on to the next person. You will be pulling colors from mom’s dress, so begin to think about who in the family would look good in what colors.

Have fun with this!! If you have any questions, reach out! 

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